Case study
Right At Home Ealing, Hounslow, Hammersmith & Fulham
Client Story & Challenge
Right At Home Ealing, Hounslow, Hammersmith & Fulham is widely respected for providing compassionate, high-quality homecare services tailored specifically to the diverse needs of their clients. When Clear Care Media began working with owner Sanjay, his passion for quality care, coupled with ambitious goals for growth, immediately highlighted a promising partnership. However, previous experiences with other marketing agencies had left Sanjay frustrated due to inadequate communication, poor technical understanding, and a lack of measurable results. Right At Home urgently required a strategic, reliable marketing partner who could consistently generate high-quality enquiries from potential service users and elevate their brand visibility across the local community.
Our Strategic Approach
Google PPC Campaigns
We initiated targeted Google Ads campaigns, starting cautiously with a monthly budget of £300, with a clear objective of generating phone enquiries and form submissions from individuals seeking homecare services. Initially, the campaign results were modest, indicating the need for rigorous testing, analysis, and optimisation.
Meta (Facebook & Instagram) Brand Awareness Campaigns
Simultaneously, we launched an extensive social media strategy on Facebook and Instagram aimed at fostering brand awareness and community engagement. Our content strategy included:
Sharing inspiring client success stories and genuine testimonials.
Providing educational and informative content around key healthcare topics such as dementia awareness and elderly care.
Developing engaging, authentic, and community-centric posts that showcased the company culture and active participation in community events.
These efforts successfully strengthened Right At Home’s reputation as a caring and proactive local service provider.
Key Results & Metrics
- Achieved consistent monthly enquiries, resulting in new care packages, notably including high-value live-in care arrangements.
- Monthly Google Ads spend strategically scaled from an initial £300 to nearly £1,000 within just 12 months, reflecting growing confidence and tangible returns on investment.
- Enhanced community engagement and recognition, exemplified through popular local initiatives like dementia cafes, public speaking events by Sanjay on dementia care, and active involvement in community programmes.
- Successfully established Right At Home as the unequivocal leading care provider within the Ealing, Hounslow, Hammersmith, and Fulham areas.
What The Office Had To Say..
